Corporate gifts are promotional gifts or promotional products given to employees, clients, and customers thanking them for their business and long-lasting relationship. Corporate Gifts are a good way to show appreciation and love towards all. At times, for exemplary work and sometimes to promote the company`s image and brand.
Nowadays, the new upcoming trend has been influenced by the Westernised corporate gifting culture of customized gifts. A cash gift is not very much appreciated as it seems like a bribe. But a customized gift remains a memory and can be cherished for years together. There are professionals who can produce a certain quality of corporate gifts and they can actually awe your clients.
It is not the employees and clients alone who are given gifts; corporates also make their shareholders, suppliers and dealers happy with gifts. This is to express their gratitude for their continuous support provided to the company. Sometimes they are also given as a part of the organisational culture and corporate governance.
Few precautions before Gifting:
- Any gift with less or no value might embarrass the client or employee.
- Gifts with wrong impressions might let down the company`s brand, value, and image in the eyes of the recipient.
- It is better to avoid high-end gifts like cars or villas.
There are many gift options available but gifting your clients or employees with items that would interest them would be the best choice.
Some easy tips and suggestions to make your gifting pattern fabulous:
- Gift your employees and customers creatively with handcrafted items, home-made clothing, or food items. This will be a great surprise for them.
- Know their birthdays and birthstones and plan your gifts accordingly.
- Gifts can be based on various themes and knowing clients’ interests and hobbies and design the gift options based on that.
- Some gift cards come with value so the money that comes from purchase through a gift card will go for a good cause like supporting an orphanage or for educational purposes.
- Gifts can also replicate the personality of a person so this will show how important they are to the sender.
- Gifts can also be in the form of necessities so for eg: it is perfect to gift a newly married couple with a household.
- The gifts given to employees should make them realize their importance in the company.
There is an ocean of choices available for corporate gifting. Few of them are:
- Food items
- Electronic items
- Office stationery
- Gift cards in the form of e-cards
- Event or movie tickets
- Tours and trips
Customization has been a trend lately, and it’s all about personalizing without being too personal.
So don’t be afraid, check out the Ministry of Print Official Website now to get the best advice in town!
Ministry of Print Official Website: https://www.mop.com.sg/corporate-gifts/
Personalizing without being too Personal: http://imediadf.com/corporate-gifts-personalized-yet-not-personal/
Benefits of Corporate Gifting: https://medium.com/@hiplusindia00/corporate-gifts-an-important-tool-for-brand-awareness-eccc6bb4c056